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Organic Beauty Inspired By Nature.

Our mission is to help bring awareness and the importance of healthy, organic, and raw choices for skin products and care to men and women who want to nourish their skin without harmful ingredients.
This intimate, family company was born with the idea of using only the finest organic, earth-made and raw materials to achieve the healthiest of skin products.  im natural never uses:
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 X fillers harsh           X preservatives
 X artificial dyes.       X chemicals
 X sulfurs                   X fragrances
 X parabens               X alcohols

We use natural and organic herbs and spices to achieve variances in color.  Fortunately some of those choices have additional skin benefits.  Essential oils in their purest forms are used to achieve light and pleasing scents.

Below is a list of some common harmful ingredients.  This is by no means a complete list, but some of the more popular ingredients commercially used, and now, unfortunately, I've seen some of these in homemade products.  You should look out for:

Ingredient
Use/Toxic Issue
Other Names/Forms
Formaldehyde
preservative/cancer, skin irritation
Imidazolidinyl urea, Diazolidinyl urea, Bronopol, DMDM hydration, Sodium hydroxymethylglycinate, 5-Bromo-5-nitro-1, 3-dioxane, Quaternium-15
Parabens 
preservative in makeup & moisturizers/stays in body tissue & fluids including breast tissue, disrupts hormone production
ends with "-paraben" (butylparaben,propylparaben, methylparaben, isobutylparaben), "methyl-", "ethyl-", 
Sodium lauryl sulphate (SLS)
makes bubbles, lather/dry flaky skin, dandruff, cancer
Sodium Laureth Sulfate, Sodium dodecyl sulfate
Petrolatum
illusion of hydrated skin/prevents absorption of moisture, causes skin to suffocate
Mineral oil, Paraffin wax, Benzene, anything ending with: "-eth"
Coal tar
in lipsticks, eyeshadows for color/acne, allergic breakouts, cancer 
FC&C, D&C, chemical colours (BLUE 1, GREEN 3, etc)
Hydroquinone
harsh skin bleaching compound/ochronosis (skin disease),  cancer
Tocopherol acetate
Triclosan
detergent in soaps/allergies, skin & eye irritation, hormone disruption, also an environmental hazard
TSC, triclocarban (TCC)
Phthalates
"plasticiser" in skincare making them soft & pliable/hormone disruptive, effects the reproductive system, diabetes, ADHD, cancer
Phthalate, DEP, DBP, DEHP, fragrance
Fragrance
scent/skin & nose irritants especially for people with respiratory issues, eczema, psoriasis (fragrance also contains Phthalates)
Fragrance, perfume, parfum, aroma, fragrances labeled as "natural".  These fragrances include petroleum, or coal-derived chemicals
Drying Alcohols
preservative, smooth finish to end product, help mix ingredients together/dry, flaky skin as it eats away at the skin surface, interruption of skin renewal cycle over prolonged use, damages skin's natural barrier for retaining moisture
Ethanol, SD alcohol, methanol, denatured alcohol, ethyl alcohol, alcohol. (Fatty alcohols are ok: stearyl, cetearyl, cetyl), isopropanol is ok

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